Board of Directors

Mrs. Arzuda Karim is one of the Founder Directors of ORION and the driving force behind the Group’s growth and legacy. A distinguished, self-driven business leader, she has been closely associated with ORION since its inception and has played a vital role in shaping its values, discipline, and long-term vision. She is the wife of Mr. Mohammad Obaidul Karim, Founder Chairman of ORION.

She earned her Master’s degree in Social Science from the University of Dhaka and began her journey in business with an independent outlook and strong sense of purpose. For more than 38 years, Mrs. Karim has been deeply involved in a wide spectrum of business functions, including Production, Administration, Commercial Operations, and Marketing with most of the concerns of ORION. Her hands-on approach and perseverance have contributed significantly to building strong operational foundations across the Group. As a Director of Jafflong Tea Company Limited and Orion Tea Company Limited, she provides direct leadership to the operations, factory management, commercial activities, administration, and marketing of ORION’s Consumer Goods and Tea businesses. Her guidance has been instrumental in transforming the tea operations into a structured, quality-driven, and sustainable business.

Under her stewardship, the tea brand “Jafflong” has evolved into a widely recognized and trusted name. Jafflong tea bags and sachets are now marketed across Bangladesh and exported to several countries, reflecting her unwavering dedication, attention to quality, and commitment to brand excellence. Mrs. Karim personally supervises the maintenance, cultivation, production, and auctioning of tea from Jafflong Tea Company Limited, ORION’s 2,200-acre tea estate in Sylhet. Her close involvement ensures consistency, sustainability, and adherence to long-standing standards of excellence in tea production. Born in July 1955 in Brahmanbaria District, she completed her schooling in her home district, carrying forward values of discipline, resilience, and social responsibility throughout her personal and professional life.

Beyond business, Mrs. Karim is deeply committed to Corporate Social Responsibility (CSR) initiatives of ORION. She has been actively involved in programs such as the Orion Medical Scholarship and the Enliven Patient Assistance Program under Orion Pharma PLC. She also takes a leading role in humanitarian efforts during natural disasters, including floods and cyclones, and regularly organizes winter clothing distribution programs to support underprivileged communities. Through her lifelong dedication, quiet leadership, and service-oriented mindset, Mrs. Arzuda Karim continues to embody the enduring values and legacy upon which ORION was founded.